Representative Sample

Piloting a Representative Sampling Strategy for Enrolling MURDOCK Study Participants

What is a representative sample?

        • An unbiased, randomly selected group within a population that represents the characteristics of that population

Why is it important?

        • To include a broad representation of the population’s characteristics so that study findings more accurately represent our local population.

Why a pilot?

        • To test our representative sample recruitment processes on a small number of households (only 100) before pursuing recruitment of a much larger group within the local population.
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